Topic: Measure Twice, Blog Once: Easy ways to get proper metrics on your WordPress site
Adam will cover the basics on the free and low-cost options for tracking activity on and about your WordPress site, and then get into details on how to track and make sense of less “traditional”, but more relevant metrics. For bloggers, businesses, and developers.
Adam is self-declared “web veteran” with a rich web analytics background and extensive digital marketing experience. He is the CEO at SwellPath, an analytics consulting and digital marketing agency based in Portland. He is a WordPress fanatic, and a hardcore user since 2006. He has extensive experience with an array of analytics applications and platforms, and has hacked and plugged-in most of them into WordPress. A developer in the early years of his career, he now codes just enough to distract himself for hours with analytics and WordPress.